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Marketers struggle with Black Friday personalisation
Why AI agents will drive the next big shift in marketing
Gen Z chooses ethics over discounts this Black Friday
Liverpool legends surprise walking football team in Carlsberg campaign
The essential role of AI in modern e-commerce interactions

News

Marketers struggle with Black Friday personalisation

A quarter of e-commerce marketers are failing to personalise offers during Black Friday, despite almost all recognising it as essential for success, new research has shown. [...]
Gen Z chooses ethics over discounts this Black Friday
Liverpool legends surprise walking football team in Carlsberg campaign
Dior named as influencers’ favourite luxury brand
1 in 3 gamers say content creators influence their spending

Tips & Tricks

How CMOs can drive growth from mobile app advertising

Marketers are facing a key challenge: AI-driven chat and search are changing how people discover products, making consumer behaviour harder to predict than ever. At the same [...]
A guide to activating influencers in retail
Timothy Armoo, Fanbytes: The realities of scaling a business from scratch
The fundamentals of launching a successful e-commerce business
Marketplace visibility: How brands can win in the new era of e-commerce

Editor’s Picks

Optimistic CMOs dismiss economic pessimism despite bleak outlook from c-suite colleagues
Pinterest launches mandatory code of conduct for creators
Facebook’s vow to simplify metrics is “welcome news” for advertisers
UK marketing budgets ‘worst on record’ in light of coronavirus pandemic
Innocent Drinks launches 2020 Big Knit Campaign for Age UK

Trending

AA advert steals hearts with Tukker The Dog, encouraging you to drive again
Will Harrison, AA: Tukker, drive-in cinemas and marketing in crazy times
The customer, in-store loyalty and the future of retail
KP Snacks’ popchips makes TV advert debut
The post-truth world leaves consumers baffled

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Marketers struggle with Black Friday personalisation
Why AI agents will drive the next big shift in marketing
Gen Z chooses ethics over discounts this Black Friday
Liverpool legends surprise walking football team in Carlsberg campaign
The essential role of AI in modern e-commerce interactions

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Why AI agents will drive the next big shift in marketing
Marketplace visibility: How brands can win in the new era of e-commerce
The 10 most disastrous mistranslations in history
How Bazaarvoice helped Dreams boost conversion rate by 200%

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